A major factor affecting consumer post purchase behaviour is their satisfaction with the product and the after sales service.

     
   

When a PC stops working properly the outcome can either be positive or negative.

A negative outcome arises when the end user feels helpless about a PC problem because the PC supplier and retailer have no positive input to resolve the problem.

     
   

A positive outcome arises when the end user is in control of the situation and is confident that the PC supplier/retailer are behind their product.
The end user does not have to complain to the retail store and does not take the repair business somewhere else.
The end user picks up the phone and calls the retail store, where the PC was purchased, and asks for a Repair code.

The PC supplier and PC retailer maintain a happy loyal client plus generate residual income from the end user problem.